Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic
Purpose: This study aims at assessing the determinants of Social Media Marketing in small, medium and micro enterprises (SMMEs) during the Covid 19 pandemic. Design / Method / Approach: The study seeks to understand the viewpoints and motives for employing social media campaigns. Thus, a structu...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Oles Honchar Dnipro National University
2022-06-01
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| Col·lecció: | European Journal of Management Issues |
| Matèries: | |
| Accés en línia: | https://mi-dnu.dp.ua/index.php/MI/article/view/363 |
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