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Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic

Purpose: This study aims at assessing the determinants of Social Media Marketing in small, medium and micro enterprises (SMMEs) during the Covid 19 pandemic. Design / Method / Approach: The study seeks to understand the viewpoints and motives for employing social media campaigns. Thus, a structu...

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Principais autores: Mmatsela ramphele, Steven Kayambazinthu Msosa
Format: Artigo
Sprog:Inglês
Udgivet: Oles Honchar Dnipro National University 2022-06-01
Serier:European Journal of Management Issues
Fag:
Small, Medium and Micro Enterprises
Social Media Marketing
Covid-19
Online adgang:https://mi-dnu.dp.ua/index.php/MI/article/view/363
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