THE INFLUENCE OF STRATEGIC ADVERTISING AND STORE ATMOSPHERE ON CUSTOMER BUYING INTERESTS
This study aims to determine: (1) the influence of advertising and store atmosphere partially on consumer buying interest at Giant Supermarket, (2) the effect of the influence of advertising and store atmosphere simultaneously on consumer buying interest at Giant Supermarket, and (3) between adverti...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2014-03-01
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| মালা: | Manajemen dan Bisnis |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.journalmabis.org/mabis/article/view/240 |
| ট্যাগগুলো: |
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