THE INFLUENCE OF STRATEGIC ADVERTISING AND STORE ATMOSPHERE ON CUSTOMER BUYING INTERESTS

This study aims to determine: (1) the influence of advertising and store atmosphere partially on consumer buying interest at Giant Supermarket, (2) the effect of the influence of advertising and store atmosphere simultaneously on consumer buying interest at Giant Supermarket, and (3) between adverti...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолч:	Murwanto Sigit
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Department of Management, Faculty of Economics and Business, Universitas Surabaya 2014-03-01
Цуврал:	Manajemen dan Bisnis
Нөхцлүүд:	advertisement, store atmosphere, buying interest
Онлайн хандалт:	https://www.journalmabis.org/mabis/article/view/240
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!