The role of demographic characteristics and shopping habits in online shopping behavior
E-commerce is a prospering industry, its global market size has doubled in recent years and, in addition to volume growth of more than 100%, its market share is constantly increasing. There has been a significant change in the information search phase of purchase decisions recently, which appears in...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
LLC "CPC "Business Perspectives"
2025-02-01
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| Schriftenreihe: | Innovative Marketing |
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| Online-Zugang: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21613/IM_2025_01_Balogh-Kardos.pdf |
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