The Impact of Sensory Perceptions and Country-of-Origin Practices on Consumer Preferences for Rice: A Comparative Study of China and Thailand

This investigation scrutinizes the impact of sensory perceptions and country of origin (COO) on consumer inclinations for aromatic rice in China and Thailand, elucidating pivotal sensory characteristics and cross-cultural variances in purchasing behavior. A choice experiment (CE) involving 1330 part...

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Principais autores:	Tanapon Srisukwatanachai, Baichen Jiang, Achara Boonkong, Fallah Samuel Kassoh, Sutthawongwadee Senawin
Format:	Artigo
Jezik:	Inglês
Izdano:	MDPI AG 2025-02-01
Serija:	Foods
Teme:	sensory perception consumer behavior fragrant rice willingness to pay choice experiment
Online dostop:	https://www.mdpi.com/2304-8158/14/4/603
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