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The Impact of Sensory Perceptions and Country-of-Origin Practices on Consumer Preferences for Rice: A Comparative Study of China and Thailand

This investigation scrutinizes the impact of sensory perceptions and country of origin (COO) on consumer inclinations for aromatic rice in China and Thailand, elucidating pivotal sensory characteristics and cross-cultural variances in purchasing behavior. A choice experiment (CE) involving 1330 part...

Celý popis

Uloženo v:
Hlavní autoři: Tanapon Srisukwatanachai, Baichen Jiang, Achara Boonkong, Fallah Samuel Kassoh, Sutthawongwadee Senawin
Médium: Artigo
Jazyk:Inglês
Vydáno: MDPI AG 2025-02-01
Edice:Foods
Témata:
sensory perception
consumer behavior
fragrant rice
willingness to pay
choice experiment
On-line přístup:https://www.mdpi.com/2304-8158/14/4/603
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