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The Effect of Product Quality and Price on Customer Loyalty through Customer Satisfaction

Increasingly fierce competition in the fashion industry resulted in apparel or retail companies having to maintain loyalty from customers. This study aimed to examine and provide an in-depth description of the formation of customer loyalty in terms of product quality and price mediated by customer...

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Principais autores: Deby Gunawan, Romauli Nainggolan, Laij Victor Effendi
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas Ciputra 2024-03-01
coleção:Jurnal Entrepreneur dan Entrepreneurship
Assuntos:
product quality
price
customer satisfaction
customer loyalty
fashion
Acesso em linha:https://journal.uc.ac.id/index.php/JEE/article/view/4379
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