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The Effect of Product Quality and Price on Customer Loyalty through Customer Satisfaction

Increasingly fierce competition in the fashion industry resulted in apparel or retail companies having to maintain loyalty from customers. This study aimed to examine and provide an in-depth description of the formation of customer loyalty in terms of product quality and price mediated by customer...

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Auteurs principaux: Deby Gunawan, Romauli Nainggolan, Laij Victor Effendi
Format: Artigo
Langue:Inglês
Publié: Universitas Ciputra 2024-03-01
Collection:Jurnal Entrepreneur dan Entrepreneurship
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Accès en ligne:https://journal.uc.ac.id/index.php/JEE/article/view/4379
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