Prioritizing factors influencing purchase intention of Indian handicraft products by tourists: an application of analytic hierarchy process (AHP) approach

The purpose of the study is to prioritise the factors of tourists’ purchase intention of Indian handicraft products to determine which among all the selected factors is most influential in driving tourists’ intention to buy handicraft products. The study uses a multi-criteria decision-making (MCDM)...

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Detalhes bibliográficos

Principais autores:	Ruby Sharma, Ankit Raj Singh, Anudeep Dahiya, Manisha Gupta, Gurudutt Nayak
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Taylor & Francis Group 2026-12-01
Colecção:	Cogent Business & Management
Assuntos:	Tourists Indian handicraft products prioritizing factors purchase intention Analytic Hierarchy Process Tourism
Acesso em linha:	https://www.tandfonline.com/doi/10.1080/23311975.2026.2702180
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