Prioritizing factors influencing purchase intention of Indian handicraft products by tourists: an application of analytic hierarchy process (AHP) approach

The purpose of the study is to prioritise the factors of tourists’ purchase intention of Indian handicraft products to determine which among all the selected factors is most influential in driving tourists’ intention to buy handicraft products. The study uses a multi-criteria decision-making (MCDM)...

Descrizione completa

Dettagli Bibliografici

Autori principali:	Ruby Sharma, Ankit Raj Singh, Anudeep Dahiya, Manisha Gupta, Gurudutt Nayak
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Taylor & Francis Group 2026-12-01
Serie:	Cogent Business & Management
Soggetti:	Tourists Indian handicraft products prioritizing factors purchase intention Analytic Hierarchy Process Tourism
Accesso online:	https://www.tandfonline.com/doi/10.1080/23311975.2026.2702180
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!