Incorporating Consumer Ratings in Retailers’ Discount Pricing of Digital Goods
Retailers of digital goods often use discount pricing to attract consumers. To make an effective promotion, they naturally want to understand consumers’ valuation. Nonetheless, rigorous research is lacking on how to use consumer ratings on the retailer side. Our study aims to fill this research gap...
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| Auteur principal: | |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
MDPI AG
2025-10-01
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| Collection: | Journal of Theoretical and Applied Electronic Commerce Research |
| Sujets: | |
| Accès en ligne: | https://www.mdpi.com/0718-1876/20/4/285 |
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