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Empowering consumers to purchase safe ready-to-eat chicken from street restaurants in Ouagadougou, Burkina Faso: impact of a multi-media behavior change campaign

Abstract Foodborne disease resulting from food sold at urban informal markets is a major public health challenge in Sub-Saharan Africa. This study assessed the impact of an innovative nine-months multi-media campaign engaging a key influencer, aimed at empowering consumers to choose safer ready-to-e...

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Principais autores: Donya S. Madjdian, Marcel van Asseldonk, Elise F. Talsma, Michel Dione, Guy Ilboudo, Kristina Roesel, Delia Grace, Theodore J.D. Knight-Jones, Emely de Vet
Formato: Artigo
Idioma:Inglês
Publicado em: Nature Portfolio 2024-10-01
coleção:Scientific Reports
Assuntos:
Burkina Faso
Food safety
Consumer behavior
Behavior change
Informal markets
Consumer campaign
Acesso em linha:https://doi.org/10.1038/s41598-024-76123-4
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