Strategic Readiness for AI and Smart Technology Adoption in Emerging Hospitality Markets: A Tri-Lens Assessment of Barriers, Benefits, and Segments in Albania
The adoption of artificial intelligence (AI) and smart technologies is reshaping global hospitality. However, in emerging markets, uptake remains limited by financial, organizational, and infrastructural barriers. This study examines the digital readiness of 1821 licensed accommodation providers in...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
MDPI AG
2025-09-01
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| シリーズ: | Tourism and Hospitality |
| 主題: | |
| オンライン･アクセス: | https://www.mdpi.com/2673-5768/6/4/187 |
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