Strategic Readiness for AI and Smart Technology Adoption in Emerging Hospitality Markets: A Tri-Lens Assessment of Barriers, Benefits, and Segments in Albania

The adoption of artificial intelligence (AI) and smart technologies is reshaping global hospitality. However, in emerging markets, uptake remains limited by financial, organizational, and infrastructural barriers. This study examines the digital readiness of 1821 licensed accommodation providers in...

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Päätekijät:	Majlinda Godolja, Tea Tavanxhiu, Kozeta Sevrani
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	MDPI AG 2025-09-01
Sarja:	Tourism and Hospitality
Aiheet:	AI adoption smart technology digital readiness technology adoption frameworks structural equation modeling (SEM) TOE model
Linkit:	https://www.mdpi.com/2673-5768/6/4/187
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