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ANALISIS PENGARUH KUALITAS PELAYANAN, KEADILAN PELAYANAN DAN KENYAMANAN PELAYANAN TERHADAP HUBUNGAN PERILAKU PELANGGAN SERTA DAMPAK PADA NIAT MEMBELI ULANG

This study aims to analyze the effect of service quality, service fairness and service convenience on repurchase intentions, with customer engagement behavior as a mediating variable and make Starbucks Coffee Indonesia the object of this study. The variables used in this study are service quality, s...

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Bibliografische gegevens
Hoofdauteurs: Mertiany Putri Hadrianti, I Made Bayu Dirgantara
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Universitas Diponegoro 2019-06-01
Reeks:Jurnal Studi Manajemen Organisasi
Onderwerpen:
Online toegang:https://ejournal.undip.ac.id/index.php/smo/article/view/39178
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