Serial mediation role of destination image: Will virtual reality replace the decision to visit offline destination?

This study aims to evaluate the impact of virtual reality exposure on Instagram users’ decisions to visit physical locations and their perceptions of the destination. It also analyzes the mediating role of destination image on the phygical tourism intentions of Instagram users in Indonesia. This stu...

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Hlavní autoři:	Karisma Sri Rahayu, Andriani Kusumawati, Edriana Pangestuti, Endang Siti Astuti
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	LLC "CPC "Business Perspectives" 2024-04-01
Edice:	Innovative Marketing
Témata:	destination image offline visit decision tourist behavior virtual reality experience
On-line přístup:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19933/IM_2024_02_Rahayu.pdf
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