Serial mediation role of destination image: Will virtual reality replace the decision to visit offline destination?

This study aims to evaluate the impact of virtual reality exposure on Instagram users’ decisions to visit physical locations and their perceptions of the destination. It also analyzes the mediating role of destination image on the phygical tourism intentions of Instagram users in Indonesia. This stu...

Descripció completa

Dades bibliogràfiques

Autors principals:	Karisma Sri Rahayu, Andriani Kusumawati, Edriana Pangestuti, Endang Siti Astuti
Format:	Artigo
Idioma:	Inglês
Publicat:	LLC "CPC "Business Perspectives" 2024-04-01
Col·lecció:	Innovative Marketing
Matèries:	destination image offline visit decision tourist behavior virtual reality experience
Accés en línia:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19933/IM_2024_02_Rahayu.pdf
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!