THE EFFECT OF PERCEIVED BRAND LEADERSHIP TOWARDS CONSUMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE WEBSITE

This study tries to show the effect of brand leadership towards consumer satisfaction and repurchase intentions on e-commerce website. It is based on the concepts and theories of all research variables and empirical facts which are then formulated into hypotheses. Data analysis methods used are desc...

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Principais autores:	Bhuanaputra K.W., Giantari I G.A.K.
Format:	Artigo
Jezik:	Inglês
Izdano:	iVolga Press 2020-01-01
Serija:	Russian Journal of Agricultural and Socio-Economic Sciences
Teme:	perceived brand leadership customer satisfaction repurchases intention e-commerce
Online dostop:	https://rjoas.com/issue-2020-01/article_08.pdf
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