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PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES

This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order...

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Detaylı Bibliyografya
Yazar: Claudio Jauwena
Materyal Türü: Artigo
Dil:Indonésio
Baskı/Yayın Bilgisi: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2023-12-01
Seri Bilgileri:Jurnal Performa
Konular:
Online Erişim:https://journal.uc.ac.id/index.php/performa/article/view/3742
Etiketler: Etiketle
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