Advertising and Public Relations. An Analytical Approach
This paper explores the complementary roles of advertising and public relations in shaping public perception, promoting products, and fostering long-term relationships with stakeholders. Advertising, a paid communication method, delivers persuasive messages through various media channels to induc...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Editura ASE
2024-12-01
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| Серія: | Revista de Management Comparat International |
| Предмети: | |
| Онлайн доступ: | https://www.rmci.ase.ro/no25vol5/05.pdf |
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