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Advertising and Public Relations. An Analytical Approach

This paper explores the complementary roles of advertising and public relations in shaping public perception, promoting products, and fostering long-term relationships with stakeholders. Advertising, a paid communication method, delivers persuasive messages through various media channels to induc...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Cezar Ionuț BICHESCU, Dimitrie STOICA, Alexandru CĂPĂȚÎNĂ
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Editura ASE 2024-12-01
Cyfres:Revista de Management Comparat International
Pynciau:
Mynediad Ar-lein:https://www.rmci.ase.ro/no25vol5/05.pdf
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!