Navigating the Nexus: Macromarketing, Public Policy, and Technology in an Evolving World
This interview with Dr. Stefanie Beninger, President of the Macromarketing Society and a scholar in marketing and society, explores the critical intersections of macromarketing, policy, and the rapidly evolving field of technology. Dr. Beninger shares her insights on the societal implications of mar...
Furkejuvvon:
| Váldodahkkit: | , |
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| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2025-09-01
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| Ráidu: | BAR: Brazilian Administration Review |
| Fáttát: | |
| Liŋkkat: | https://bar.anpad.org.br/index.php/bar/article/view/721 |
| Fáddágilkorat: |
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