Navigating the Nexus: Macromarketing, Public Policy, and Technology in an Evolving World

This interview with Dr. Stefanie Beninger, President of the Macromarketing Society and a scholar in marketing and society, explores the critical intersections of macromarketing, policy, and the rapidly evolving field of technology. Dr. Beninger shares her insights on the societal implications of mar...

Descrición completa

Detalles Bibliográficos

Principais autores:	Stefanie Beninger, Renata Andreoni Barboza
Formato:	Artigo
Idioma:	Inglês
Publicado:	Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2025-09-01
Series:	BAR: Brazilian Administration Review
Assuntos:	macromarketing public policy generative ai interdisciplinary research
Acceso en liña:	https://bar.anpad.org.br/index.php/bar/article/view/721
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!