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Uncovering the Representation of Indonesian Culture: An Analysis of Marjan Syrup Advertisement

The efforts to preserve the culture could be done in various ways. Advertisement is one of them. This study aims to analyze the advertisement of Marjan syrup, one of the popular Indonesian syrups that not only attempts to attract customers but also introduce Indonesian culture. To examine how Marjan...

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Библиографические подробности
Главный автор: Lambok Hermanto Sihombing
Формат: Artigo
Язык:Inglês
Опубликовано: UMM Press 2023-10-01
Серии:Satwika: Kajian Ilmu Budaya dan Perubahan Sosial
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Online-ссылка:https://ejournal.umm.ac.id/index.php/JICC/article/view/29594
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