Uncovering the Representation of Indonesian Culture: An Analysis of Marjan Syrup Advertisement
The efforts to preserve the culture could be done in various ways. Advertisement is one of them. This study aims to analyze the advertisement of Marjan syrup, one of the popular Indonesian syrups that not only attempts to attract customers but also introduce Indonesian culture. To examine how Marjan...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
UMM Press
2023-10-01
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| coleção: | Satwika: Kajian Ilmu Budaya dan Perubahan Sosial |
| Assuntos: | |
| Acesso em linha: | https://ejournal.umm.ac.id/index.php/JICC/article/view/29594 |
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