Marketing and Perceived Value of Differentiated Quality Labels in Extremadura’s Agri-Food Sector

The present study focuses on the attractiveness and perceived value of differentiated quality labels, such as the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), for agri-food products from Extremadura (Spain). In doing so, it addresses a gap in the scientific lite...

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Auteurs principaux:	Alejandro Maya Reyes, Elena Muñoz-Muñoz, Carlos Díaz Caro, Ángel-Sabino Mirón Sanguino
Format:	Artigo
Langue:	Inglês
Publié:	MDPI AG 2025-08-01
Collection:	Foods
Sujets:	differentiated quality labels consumer perception agri-food marketing rural development protected designation of origin protected geographical indication
Accès en ligne:	https://www.mdpi.com/2304-8158/14/15/2707
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