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Marketing and Perceived Value of Differentiated Quality Labels in Extremadura’s Agri-Food Sector

The present study focuses on the attractiveness and perceived value of differentiated quality labels, such as the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), for agri-food products from Extremadura (Spain). In doing so, it addresses a gap in the scientific lite...

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Principais autores: Alejandro Maya Reyes, Elena Muñoz-Muñoz, Carlos Díaz Caro, Ángel-Sabino Mirón Sanguino
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2025-08-01
Serier:Foods
Fag:
differentiated quality labels
consumer perception
agri-food marketing
rural development
protected designation of origin
protected geographical indication
Online adgang:https://www.mdpi.com/2304-8158/14/15/2707
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