Social media user behavior analysis and marketing strategy optimization integrating affective computing
With the rapid development of social media, user-generated content (UGC) has become a valuable source for understanding user preferences and behaviors. However, traditional user behavior analysis methods mainly focus on behavioral data while ignoring the affective information contained in UGC, which...
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Tamkang University Press
2026-03-01
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| Serie: | Journal of Applied Science and Engineering |
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| Accesso online: | http://jase.tku.edu.tw/articles/jase-202608-31-027 |
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