Social media user behavior analysis and marketing strategy optimization integrating affective computing

With the rapid development of social media, user-generated content (UGC) has become a valuable source for understanding user preferences and behaviors. However, traditional user behavior analysis methods mainly focus on behavioral data while ignoring the affective information contained in UGC, which...

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Dades bibliogràfiques

Autor principal:	Yanping Song
Format:	Artigo
Idioma:	Inglês
Publicat:	Tamkang University Press 2026-03-01
Col·lecció:	Journal of Applied Science and Engineering
Matèries:	affective computing social media user behavior analysis marketing strategy optimization bilstm multi-objective optimization
Accés en línia:	http://jase.tku.edu.tw/articles/jase-202608-31-027
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