Cultural differences in wine conceptualization among consumers in France, Portugal and South Africa

Abstract Consumers’ mental pictures of wine are multifaceted and are shaped by their sensory (taste, smell, visual, sensation) perceptions, in addition to emotional, cultural and extrinsic (brand, price, and awards) influences. This study explores whether consumers from three different wine cultures...

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Autores principales:	Samantha Fairbairn, Jeanne Brand, Antonio Silva Ferreira, Dominique Valentin, Florian Bauer
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Nature Portfolio 2024-07-01
Colección:	Scientific Reports
Materias:	Wine aroma Consumer Culture Conceptualisation
Acceso en línea:	https://doi.org/10.1038/s41598-024-66636-3
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