University brand as an employer: demystifying employee attraction and retention
Purpose – This study aims to unveil the determinants of employer branding (EB) that attracts and retains the employees working in the Indian higher education sector using the factor-analytic approach. Design/methodology/approach – The study is cross-sectional, and the data were collected from 141 em...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Emerald Publishing
2021-03-01
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| Serie: | Vilakshan (XIMB Journal of Management) |
| Soggetti: | |
| Accesso online: | https://www.emerald.com/insight/content/doi/10.1108/XJM-08-2020-0061/full/pdf?title=university-brand-as-an-employer-demystifying-employee-attraction-and-retention |
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