Investigating the influence of social media influencer credibility on beauty product purchase behaviors: a case study from Vietnam

The growing dominance of social media as a marketing platform underscores the importance of understanding how influencer credibility affects consumer behavior. Social media influencers, through effective personal branding and content creation, form strong connections with their followers, significan...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Gia Khuong An, Thi Thuy An Ngo, Thanh Tu Tran, Phuong Thy Nguyen
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	LLC "CPC "Business Perspectives" 2024-09-01
Schriftenreihe:	Innovative Marketing
Schlagworte:	attractiveness beauty products expertise social media influencer source credibility trustworthiness
Online-Zugang:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20760/IM_2024_03_An.pdf
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