Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce?

Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through attitudes. The urgency of this research is the n...

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Principais autores:	Iisnawati Iisnawati, Taufiq Marwa, Muchsin Saggaff Shihab, Yuliani Yuliani, Dessy Yunita, Islahuddin Daud
Format:	Artigo
Jezik:	Indonésio
Izdano:	Universitas Merdeka Malang 2023-06-01
Serija:	Jurnal Manajemen Dan Kewirausahaan
Teme:	augmented reality, e-commerce, ease of use, purchase intention, usefulness
Online dostop:	https://jurnal.unmer.ac.id/index.php/jmdk/article/view/9561
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