The Effect of Social Media Marketing and Electronic Word of Mouth on Purchase Decision: The Moderator Role of Brand Trust Case Study on E-Commerce Tokopedia
Tokopedia, as one of the largest e-commerce platforms in Indonesia, faces market dynamics characterized by an increase in the number of users but also a decrease in transaction value. This study aims to analyze the effect of Social Media Marketing and Electronic Word of Mouth on Purchase Decision wi...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
UPT Publikasi dan Pengelolaan Jurnal Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
2025-07-01
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| Серія: | At-Tadbir: Jurnal Ilmiah Manajemen |
| Предмети: | |
| Онлайн доступ: | https://ojs.uniska-bjm.ac.id/index.php/jurnalattadbir/article/view/18427 |
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