Evaluation of tourist behavior towards traditional food consumption: validation of extended Theory of Planned Behaviour

The investigation aims to explore the food choice behavior of tourists concerning traditional Kashmiri food. The Extended Theory of Planned Behaviour (ETPB) has been applied that explains human behavior from the perspective of the attitude-behavior-experience relationship. An instrument was develope...

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Detalhes bibliográficos
Main Authors: Ramjit Singh, Mudasir Ahmad Mir, Adil Amin Nazki
Formato: Artigo
Idioma:Inglês
Publicado em: Taylor & Francis Group 2024-12-01
Colecção:Cogent Social Sciences
Assuntos:
Food choice
tourist food consumption
traditional food
consumer behavior tourism
India
Pier Luigi Sacco, Humanities, IULM University, Milano, Italy
Acesso em linha:https://www.tandfonline.com/doi/10.1080/23311886.2023.2298893
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