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Evaluation of tourist behavior towards traditional food consumption: validation of extended Theory of Planned Behaviour

The investigation aims to explore the food choice behavior of tourists concerning traditional Kashmiri food. The Extended Theory of Planned Behaviour (ETPB) has been applied that explains human behavior from the perspective of the attitude-behavior-experience relationship. An instrument was develope...

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Autors principals: Ramjit Singh, Mudasir Ahmad Mir, Adil Amin Nazki
Format: Artigo
Idioma:Inglês
Publicat: Taylor & Francis Group 2024-12-01
Col·lecció:Cogent Social Sciences
Matèries:
Food choice
tourist food consumption
traditional food
consumer behavior tourism
India
Pier Luigi Sacco, Humanities, IULM University, Milano, Italy
Accés en línia:https://www.tandfonline.com/doi/10.1080/23311886.2023.2298893
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