The impact of digital marketing on the reputation of insurance companies: The role of service quality and brand trust
The study evaluates the influence of digital marketing on the reputation of insurance companies in Jordan, guided by the mediating role of service quality and the moderating role of brand trust. This is a relevant topic because digital engagement has become increasingly important in shaping consumer...
সংরক্ষণ করুন:
| প্রধান লেখক: | , |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
LLC "CPC "Business Perspectives"
2024-12-01
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| মালা: | Insurance Markets and Companies |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21347/IMС_2025_01_Aboalganam.pdf |
| ট্যাগগুলো: |
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