Design and validation of the scale for the adoption of artificial intelligence in the online shopping experience of Peruvian consumers
Artificial intelligence has become a crucial tool for effective customer management; therefore, this research aims to design and validate a scale measuring the adoption of artificial intelligence in the customer experience. It is approached from a quantitative methodology perspective and an instrume...
Salvato in:
| Autori principali: | , , , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Frontiers Media S.A.
2026-01-01
|
| Serie: | Frontiers in Artificial Intelligence |
| Soggetti: | |
| Accesso online: | https://www.frontiersin.org/articles/10.3389/frai.2025.1712614/full |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|