Design and validation of the scale for the adoption of artificial intelligence in the online shopping experience of Peruvian consumers
Artificial intelligence has become a crucial tool for effective customer management; therefore, this research aims to design and validate a scale measuring the adoption of artificial intelligence in the customer experience. It is approached from a quantitative methodology perspective and an instrume...
Kaydedildi:
| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Frontiers Media S.A.
2026-01-01
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| Seri Bilgileri: | Frontiers in Artificial Intelligence |
| Konular: | |
| Online Erişim: | https://www.frontiersin.org/articles/10.3389/frai.2025.1712614/full |
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