How short videos shape natural disaster insurance purchase intentions in the face of natural hazards: a PLS-SEM–ANN analysis
The rapid rise of short-form video platforms such as TikTok, has revolutionized information dissemination, particularly among younger, tech-savvy audiences. This study, the first of its kind, investigates how short videos influence individuals' purchase intentions for natural disaster insurance, wit...
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| Główni autorzy: | , , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Taylor & Francis Group
2025-12-01
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| Seria: | Geomatics, Natural Hazards & Risk |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.tandfonline.com/doi/10.1080/19475705.2025.2560401 |
| Etykiety: |
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