Assessing the impacts of peer-to-peer recommender system on online shopping: PLS-SEM approach
Peer-to-peer recommender systems play a critical role in online shopping in Vietnam. This paper aims to identify the relationship between Recommendation Quality and Purchase Intention and the moderating effects of Attitude and Trust on this relationship. Partial Least Squares Structural Equation Mod...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
LLC "CPC "Business Perspectives"
2024-10-01
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| Serie: | Innovative Marketing |
| Soggetti: | |
| Accesso online: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20834/IM_2024_04_Nguyen.pdf |
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