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KUALITAS LAYANAN ELEKTRONIK, HARGA DAN PERSEPSI MANFAAT FITUR GO-PAY TERHADAP KEPUASAN PELANGGAN GOJEK DI KOTA PADANG

This study examines the relationship between the effect of electronic service quality, price and perceived benefits of go-pay features on customer satisfaction in Padang. Population in this study are all motorcycle customers who use the go-pay feature. With a sample size of 100 respondents selected...

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Autores principales: Fadhillah Aliyah, Wiry Utami, Irda Irda
Formato: Artigo
Lenguaje:Inglês
Publicado: Universitas Bung Hatta 2021-01-01
Colección:Jurnal Manajemen Universitas Bung Hatta
Acceso en línea:https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/18342
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