Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty
Drawing on experience–satisfaction–loyalty, this study models how specific digital retail interface attributes translate into behavioural outcomes. Survey data from Portuguese online shoppers were analysed with PLS-SEM to test a formative–reflective framework linking Interactivity and Technologies,...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2025-09-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/0718-1876/20/3/245 |
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