The Explain of Evaluation of Customers Willing and Loyalty to Buy in Online Shops
This study have tried to investigate the affecting factors on the willingness of potential customer to replicate and continue purchasing by using a structural equation model and figure out order of their importance in converting potential customers into loyal customers in a e- shop. The study popula...
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| Natura: | Artigo |
| Lingua: | Persa |
| Pubblicazione: |
Iran Strategic Management Society
2013-02-01
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| Serie: | مطالعات مدیریت راهبردی |
| Soggetti: | |
| Accesso online: | https://www.smsjournal.ir/article_88834_243f4c14fa9e7b71c374a8a993f481f8.pdf |
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