Echoes of Innovation: Exploring the Use of Voice Assistants to Boost Hotel Reputation
Internet platforms and self-media have become vital online communities for promoting positive reputations for hotels. Previous studies have primarily focused on enhancing positive electronic word-of-mouth (eWOM) through improvements in hotel infrastructure and staff services. As hotels deepen their...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
MDPI AG
2025-03-01
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| Seri Bilgileri: | Journal of Theoretical and Applied Electronic Commerce Research |
| Konular: | |
| Online Erişim: | https://www.mdpi.com/0718-1876/20/1/46 |
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