Echoes of Innovation: Exploring the Use of Voice Assistants to Boost Hotel Reputation
Internet platforms and self-media have become vital online communities for promoting positive reputations for hotels. Previous studies have primarily focused on enhancing positive electronic word-of-mouth (eWOM) through improvements in hotel infrastructure and staff services. As hotels deepen their...
Salvato in:
| Autori principali: | , , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
MDPI AG
2025-03-01
|
| Serie: | Journal of Theoretical and Applied Electronic Commerce Research |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/0718-1876/20/1/46 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|