Evaluation of the communication efficacy of main-stream-value-oriented TV using social media analysis: A method based on improved Bass models

Evaluating the communication impact of Chinese TV dramas has been difficult due to challenges in accessing financial data. However, the emergence of integrated media communication has provided a framework for assessing this impact through social media commentary. This study uses the Bass model to an...

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Bibliografische Detailangaben

Hauptverfasser:	Xiao Ding, Man Jin, Zhe Feng
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Elsevier 2025-03-01
Schriftenreihe:	Heliyon
Schlagworte:	Main-stream-value-oriented TV Forecasting Social media analysis RFM analysis The degree attention The improved Bass model
Online-Zugang:	http://www.sciencedirect.com/science/article/pii/S2405844025012903
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