Developing a Model of Gamification in Entrepreneurial Web-Based Businesses
Today, on the one hand, the growth of web-based businesses and, on the other hand tense market competition, encouraged business owners to identify effective approaches to achieve customer loyalty and attachment. In the meantime, gamification has been vastly appreciated as a solution to engage custom...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Persa |
| Publicat: |
Allameh Tabataba'i University Press
2020-11-01
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| Col·lecció: | مطالعات مدیریت کسب و کار هوشمند |
| Matèries: | |
| Accés en línia: | https://ims.atu.ac.ir/article_12036_8420b3e39d03bcfa9e5e7ed9400f78ee.pdf |
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