The “Aha!” moment and brand experience: exploring domain-distance concept stores for experiential retail
Abstract As experiential retailing becomes increasingly vital in the post-pandemic era, brands are actively exploring novel ways to create immersive and memorable in-store experiences. This study introduces the concept of domain distance—the integration of ideas or elements from seemingly unrelated...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
SpringerOpen
2025-12-01
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| سلاسل: | Fashion and Textiles |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1186/s40691-025-00449-4 |
| الوسوم: |
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